About Crossmore Marketing
A Digital Marketing Agency built by Catherine Ballard, Christina Wherthey, and Sloan Malone
Together, we built Crossmore Marketing to support small and medium businesses in:
- Social Media Management and Strategy
- Content Driven SEO
- Story Focused Copywriting
- Graphic Design
- WordPress Web Development
- Podcast Editing and Management
We are sisters, friends, and the best co-workers anyone could ask for.
We geek out on digital marketing podcasts, adore our clients, and can’t believe we have the opportunity to work with and impact so many fantastic people.
As a modern entrepreneur, you know that there are a lot of digital marketing ‘Should Dos’.
- Overhauling/launching your website
- Pouring your heart and soul into social media
- Spending hours crafting the perfect email campaign week after week
- Doing lots of whatever the latest trend in digital marketing is…
But are those ‘Should Dos’ why you got into business?
Is that really why you started your business? To be an email expert, a social media guru, a web developer?
Probably not.
It’s not that you don’t want to have your hands on all parts of your business, it’s just that you may not have the time, expertise, or desire to do so. That’s where we come in.
Our products and services are designed to enhance and grow your business, not just make it pretty.
We believe in style AND substance, and will never give one up for the other.
TLDR: We are a team that works incredibly hard, is immensely dedicated, and fiercely loyal (and we’d love to meet you!).
Have a question or just want to chat? Reach out!
Meet The Team
Learn more about Crossmore Marketing and the women who built it.
Catherine Ballard
Owner, Crossmore Marketing
Catherine started working in Digital Marketing in the late aughts and has built an impressive breadth of skills in the decades since.
As the owner of Crossmore Marketing, Catherine has helped many small and medium-sized businesses in mental health, real estate, eCommerce, and various other industries achieve clear, effective communication and digital presence.
Catherine lives in Louisville, Kentucky with her high school sweetheart, two young children, and their Great Dane. In her spare time, she enjoys photography/videography, playing D&D, home renovations, and listening to digital marketing podcasts.
Reach Catherine directly at catherine@crossmoremarketing.com
Christina Wherthey
Digital Marketing Expert and Podcast Enthusiast
Christina started in digital marketing in 2019 but has quickly become an essential and invaluable member of the Crossmore Marketing team.
As the resident podcast expert, Christina brings many, many years of classical and popular music training to her edits – her ear for inflection, pacing, and tone is unmatched.
Christina lives in Lexington, Kentucky with her boyfriend Pat and their many cats. In her spare time, she enjoys making animations, creating music, and spending time in the great outdoors.
Reach Christina directly at christina@crossmoremarketing.com
Sloan Malone
Digital Marketing Expert and Video Editing Magician
Sloan is relatively new to digital marketing, but her background in theatre and intense attention to detail has added tremendous value to the team.
Her BA in acting helped her quickly become Crossmore Marketing’s go-to video editing magician – her eye for color, sense of pacing, and ear for tone are exceptional.
Sloan lives in Louisville, Kentucky with her husband and their many animals. In her spare time, she enjoys supporting local businesses, playing D&D, true crime podcasts, and spending time with her friends and family.
Reach Sloan directly at sloan@crossmoremarketing.com