CLEAR, EFFICIENT, AND AUTHENTIC
Small Business Social Media Management and Strategy
Whether you need to start your social media presence or want to take it to the next level, we can help. Our experience, strategy, and expertise will help get you results.
For small businesses, social media management can seem like something you’re always supposed to do, but never seem to have enough time for.
You know it’s incredibly important, and could potentially take your digital marketing efforts to the next level, but finding the resources, gaining the knowledge, and understanding the strategy of how to do so can be overwhelming.
We can help. Crossmore Marketing has grown and nourished organic, engaged, and authentic social media presences time and time again, and is equipped to help you and your brand stand out.
Platforms Available
Crossmore Marketing works with the following platforms:
- Facebook (Page and Groups)
- TikTok
- YouTube
Examples of Our Work
About Our Strategy
Strategy is more important than anything else in social media marketing, especially in small business social media management.
We hand-craft a strategy for every client, combining all of the following together:
- In-depth hashtag research (depending on the platform)
- Competitor and industry analysis
- A deep brand audit
- Your company’s existing social media and online presence
Each strategy our team crafts is unique and niche-specific, so you can reach your ideal communities faster.
One thing to note: if you are only looking for someone to post on your behalf, with no strategy or creative insight, we may not be the team for you.
Why?
Because we’d feel terrible taking your hard-earned capital and not giving you the best return on investment that we can.
About Our Process
Step One: Research
You provide us with information regarding your brand, company, and online presence, along with your goals for the brand and what you hope to see from our efforts. We do a deep analysis of the information you provided, outlining where your current presence stands, where it shines, and where we can help you improve it.
Step Two: Strategy Creation
Once we’ve gathered all of the data needed, our team will sit down to create your unique strategy, including content types, content mix, when to post, brand guidelines, etc. We’ll submit this to you for approval, and build out our systems to make sure we always stick to the strategy we designed.
Step Three: Implementation
The analysis and strategy development are complete – now we can begin helping you reach your ideal communities and create new, meaningful relationships. We will engage with your followers, reach out to new accounts, post on your behalf, and do all the heavy lifting so you can focus on other aspects of your business.
Step Four: Reporting and Tweaking
Social media only has one constant – it’s always changing. We will keep you up to date with any changes we’d like to make to your strategy and will provide monthly reports, giving you expert analysis and insight into how your brand’s social media presence is growing and changing.
Other Services
If you need something, but it doesn’t fall into the categories above, we can still help. Below are some examples of what we can do for you (please contact us for pricing):
- Account creation
- Custom graphic creation
- Stories posting
- Community management
- Biography writing
- Audience engagement (without management)
- Content strategy (without management)
- Social media brand audits