COST-EFFECTIVE, INTELLIGENT, AND ON-BRAND
Small Business Web Design and Development
Whether you need to create your website from scratch or want to take it to the next level, we can help. Our strategy and experience will help you reach your ideal communities and effectively communicate your brand’s values.
Your website is your business card, your introduction, your storefront, and your most important digital asset…all in one.
In the past, you could get away with having only a Facebook page or a Google My Business listing, but now, a great website is essential – especially if you’re thinking of paying for digital ads or taking your business to the next level.
Small business web design and development is completely different from creating a web presence for a huge company – your ideal community expects your personality to shine through…and that’s where we can help.
Our team has years and years of small business web design and development experience and has built dozens of websites from scratch, using a variety of platforms, including WordPress and Squarespace.
Platforms Available
While we have the coding chops to work on whatever platform you desire, we tend to work most with the following.
WordPress (Genesis Framework)
Squarespace
If you are already established with another platform, we can still help but may recommend moving to one of our preferred platforms if it would save you development and design time in the long run.
Examples of Our Work
The Gasdaska Conlon Team
- Full duplication of existing website design within Genesis Framework to optimize for speed and allow less expensive future development
- Full audit of all plugins, including replacements where necessary or beneficial
- Extensive customization of property/listing plugin, specific to Manhattan’s real estate market’s use case
- Fully responsive and mobile-optimized
- Optimized for SEO
- Optimized for speed
Cohesive Therapy NYC – Karen Conlon, LCSW
- Full rebrand, redesign, and redevelopment of existing website within Genesis Framework to optimize for speed and allow less expensive future development
- Full audit of all plugins, including replacements where necessary or beneficial
- Implementation of many custom use-case pages, specifically tailored to the practice’s needs
- Employee-only section of website, accessible by password
- Fully responsive and mobile-optimized
- Optimized for SEO
- Optimized for speed
Whole Body Psychiatry – Dr. Claire Brandon
NEW WEBSITE COMING SOON – IN FINAL DESIGN STAGE
- Full rebrand, redesign, and redevelopment of GoDaddy website, customized into WordPress and the Genesis Framework to optimize for speed and allow less expensive future development
- Installation of all recommended plugins
- Migration of all existing content to new website
- Hosting setup and server-side configuration
- Fully responsive and mobile-optimized
- Optimized for SEO
- Optimized for speed
About Our Process
Step One: Research
You provide us with information regarding your brand, company, and online presence, along with your goals for the brand and what you hope to see from our efforts. We do a deep analysis of the information you provided, outlining where your current presence stands, where it shines, and where we can help you improve it.
Step Two: Design Creation
Once we’ve gathered all of the data needed, our team will sit down to create your unique design and development guidelines, including a hit list of pages, blogs, elements, custom plugins, etc. We’ll submit this to you for approval, and once you give the go-ahead, we’ll start development.
Step Three: Implementation
Our team will build out your website according to the specifications we discussed in steps one and two, and will keep you updated at least weekly.
Step Four: Monitoring and Support
A website is never truly complete – there is always something to work on, add, or change. Our team will be here for you for the rest of time to provide support for desired design, functionality, or other changes you’d like to see, as well as to help with any errors that may occur.
Packages and Investments
WordPress
Pricing ranges from about $3250 USD to $6000 USD
WordPress Core Development (Required)
Most clients go with WordPress because it’s the gold standard – the number of plugins, integrations, and developers that can work with it is unmatched. Our pricing combines a core development package with add ons to give you a fully custom quote.
Core Development Package $2500
- Setup, implementation, and customization of the Genesis framework within WordPress
- Updating of all DNS records and other server-side configurations
- Hosting setup (hosting paid for separately by the client)
- Integration of third party applications and scripts (Google Tag Manager, Google Analytics, etc.)
- Fully mobile responsive design
- Self-hosted fonts, lazy loading, script optimization, and plugin optimization to minimize page load time
- One round of revisions
WordPress Migration (Optional)
If you have existing content that you’d like to bring to your new website, you’d select migration as an option. We include light on-page Search Engine Optimization of existing content as part of this add-on.
Migration of Blog Content ($50/post)
- Migration and redevelopment of existing blog content
- On-page Search Engine Optimization of existing blog content
Migration of Non-Blog Content ($125/page)
- Migration and redevelopment of non-blog website content
- On-page Search Engine Optimization of existing non-blog website content
WordPress New Page Development (Optional)
If you would like to bring in new content, we can create and develop custom content for your website with speed and SEO in mind.
New Page Development ($200/page)
- Creation and development of content directly related to your target community’s pain points
- On-page Search Engine Optimization
Squarespace
Pricing ranges from about $1200 USD to $3250 USD
Squarespace Core Development (Required)
If you’re looking for a very easy-to-use eCommerce platform, or just need a simpler website (that you can make changes to if you’d like!) Squarespace is a great option. We’ve built multiple successful eCommerce sites for clients, who have gone on to sell thousands of products. If you need help deciding if Squarespace is the right platform for you, reach out! We’d love to help.
Core Development Package $1000
- Setup, implementation, and customization of a client-chosen theme in the Squarespace platform
- Domain purchase and hosting setup (paid for separately by the client)
- Fully mobile responsive design
- Page speed optimization
- One round of revisions
- Full, recorded Zoom training on how to use your specific Squarespace website
Squarespace Migration (Optional)
If you have existing content that you’d like to bring to your new website, you’d select migration as an option. We include light on-page Search Engine Optimization of existing content as part of this add-on.
Migration of Blog Content ($40/post)
- Migration and redevelopment of existing blog content
- On-page Search Engine Optimization of existing blog content
Migration of Non-Blog Content ($100/page)
- Migration and redevelopment of non-blog website content
- On-page Search Engine Optimization of existing non-blog website content
Squarespace New Page Development (Optional)
If you would like to bring in new content, we can create and develop custom content for your website with speed and SEO in mind.
New Page Development ($150/page)
- Creation and development of content directly related to your target community’s pain points
- On-page Search Engine Optimization