FOCUSED, HONEST, AND ENGAGING
Story Driven Copywriting for Small Businesses
You and your business have a story to tell. Whether you are starting from scratch or need help editing your existing content, our strategy and experience will help you say what you mean to say and reach your ideal communities.
For small businesses, constantly creating new quality content consistent with your brand and your story can be a lot to manage.
Whatever it is that you need – whether it’s website content, blog posts, sales pages, product descriptions, personal bios, emails, podcast scripts, or anything else you can think of, we’ve got you covered.
We’ve written hundreds of thousands of words of copy, and can help you get rid of that ‘I know what I want to say, but I don’t know how to say it’ feeling.
If you already have your own content, we can help you to refine your message to make sure your unique brand story shines through.
Examples of Our Work
Website Content and Blog Posts
Cohesive Therapy NYC
Crossmore Marketing wrote much of the copy on this website, but our example is the specializations page – here you can see how we can help you speak about even the most sensitive of topics.
DIY Without Fear
All content on DIY Without Fear has been written by the Crossmore Marketing team, including the example article below. This is also a great example of Content Focused SEO – it brings in thousands of page views a month to the domain.
YouTube and Video Descriptions
The Gasdaska Conlon Team
In this episode of the John and Jonathan Sell NYC Podcast, John and Jonathan are divulging everything you need to know about NYC closing costs, from flip taxes to attorney’s fees. There’s a lot to know about NYC real estate and closing costs, and working with expert brokers like John Gasdaska and Jonathan Conlon can help save you money in the long run.
DIY Without Fear
Today I’m looking into which of the four most popular wallpaper glue removal options works the best – vinegar, sanding, fabric softener, or just plain water. I’m renovating our kid’s bathroom and need to remove all this gross, gritty leftover wallpaper paste before I can refinish the walls. #wallpaper #renovation #diy
Gasdaska Conlon Team
Crossmore Marketing helps the Gasdaska Conlon team produce their monthly, quarterly, and yearly emails, as well as property promotion emails. These include in-depth analysis of the Manhattan real estate market, as well as optimized copy about specific listings.
Cohesive Therapy NYC
Crossmore Marketing helps Cohesive Therapy NYC draft and optimize their weekly podcast promotion emails, which range widely in topics, all within the mental health niche.
How We Approach Story Driven Copywriting
Your words have weight.
It’s about more than just telling your audience about your product or service – it’s about answering your ideal community’s pain points and showing how transformative your product or service can be.
Together, we can help you:
- Tell a story that your audience will relate to
- Communicate in a way that is honest, open, authentic, and on-brand
- Use research-backed data and statistics to prove your expertise
- Connect with your ideal community with strong calls to action
- Invite your audience to interact and engage with your brand
About Our Process
Step One: Research
You provide us with information regarding your brand, company, and online presence, along with your goals for the brand and what you hope to see from our efforts. We do a deep analysis of the information you provided, outlining how our team can impact how you reach and communicate with your ideal communities.
Step Two: Strategy Creation
Once we’ve gathered all of the data needed, our team will sit down to create brand and tone guidelines to make sure it sounds as if you are speaking directly to your ideal community. We’ll submit this to you for approval, and build out our systems to make sure we always stick to the strategy we designed.
Step Three: Writing
Once the analysis and strategy development stages are complete, we’ll craft copy to help you reach your ideal communities and create new, meaningful relationships.
Step Four: Tweaking and Publishing
Once the draft is submitted to you for approval, we’ll make any necessary tweaks, and then move toward publishing the final approved copy.
Copywriting is generally very specifically tailored to a client’s needs – during a discovery call, we will work with you to figure out exactly what you need.
* Please note all main packages do not include the initial set up fee of $250, that includes account creation/optimization and niche research.
Story Driven Copywriting pricing starts at $0.60/word
- Blog posts
- Website pages
- Landing and sales pages
- Facebook and Instagram Ads
- Ebooks and lead magnets
- Press releases
- Product descriptions
- Emails and newsletters
- Email sequences
- Brochures and flyers
- Social Media